Under the self-serving bias, how we explain the root cause of an outcome depends on whether the outcome is positive or negative. ![]() Actor-observer bias is a similar type of attribution bias. More specifically, self-serving bias is a type of attribution bias, which occurs when we try to explain certain behaviors or outcomes. This bias frequently manifests as a tendency to attribute success to the self and failure to external causes. Self-serving bias is a type of cognitive bias in which an individual distorts reality in order to protect their ego. Self-serving bias is evident when explaining our behavior in various contexts, such as job performance, sports, or even driving ability. Self-serving bias prevents us from learning from our mistakes.This can distort our self-perception and significantly impair our ability to reflect on negative outcomes. In the case of a poor performance, the same student would likely think that the exam was too difficult or that the questions did not correspond to the material taught. ![]() Example: Self-serving bias Α student who performs well on an exam may ascribe their success to their excellent preparation and intelligence. In other words, we like to take credit for our triumphs, but we are more likely to blame others or circumstances for our shortcomings. Self-serving bias is the tendency to attribute our successes to internal, personal factors, and our failures to external, situational factors. Try for free What Is Self-Serving Bias? | Definition & Example Eliminate grammar errors and improve your writing with our free AI-powered grammar checker.
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